Purdue Dining Product Research
Student-led product research initiative around Purdue Dining app and service friction.
What this showsShows product-minded research and stakeholder communication around a real campus service.
- Role
- Product research & strategy lead
- Timeline
- Aug 2024
- Problem
- Purdue's dining app and services had friction students felt daily, but feedback was scattered and hard to act on.
- Outcome
- Collected student feedback, analyzed recurring pain points, and prepared data-informed recommendations for Purdue administration.
- Skills demonstrated
- Consumer research · Marketing strategy · Data analysis · Stakeholder management
Overview
Product research initiative focused on understanding student friction with Purdue Dining services and the dining app experience.
Work
- Conducted consumer surveys to identify issues with the Purdue dining app
- Coordinated meetings with Purdue administration to present data analytics and actionable insights
- Helped shape marketing and outreach strategy so more student feedback could be collected and understood
- Turned scattered student feedback into clearer problem areas for service and app improvements
Relevance
Demonstrates product-minded marketing and the ability to translate user feedback into organizational action.