Studio case study
ForestlyGames
Building Roblox games from concept to launch
I founded ForestlyGames in 2020 and have since helped deliver 15+ Roblox game projects. I work across engineering, product development, team leadership, marketing, and business operations to turn ideas into playable releases, with our games and creator campaigns reaching more than 78 million combined plays and video views.
Studio media
Featured footage
RoEmpires Official Trailer
Encaved Feature Video
Studio role
Across the Product Lifecycle
My role changes based on what each project needs, from directly programming game systems to leading the teams, strategy, and operations required to bring a game to release.
Leadership and Delivery
- Team assemblyProgrammers, builders, UI designers, artists, audio specialists, marketers, and testers.
- Delivery opsHiring, scope, budgets, deadlines, reviews, QA, blockers, and release readiness.
Engineering
- Roblox systemsGameplay systems, interfaces, persistence, progression, monetization, live ops, and analytics support.
- Full buildProgrammed Escape Bruno Running Head from end to end.
Product and Analytics
- Market researchMarket research, competitor scans, concepts, core loops, progression, economies, monetization, and onboarding.
- AnalyticsPlaytesting and player analytics to identify onboarding and product problems before release.
Growth and Studio Operations
- Creator campaignsPaid ads, creator campaigns, audience targeting, community growth, investors, and partners.
- Studio opsStaffing, payments, funding allocations, project documentation, and internal process.
One coordinated launch reached #1 trending on YouTube Gaming, and ForestlyGames grew into a community of more than 4,000 members.
Portfolio depth
Selected Games
Complete programming ownership
Escape Bruno Running Head
Solo-programmed release
- End-to-end Lua build
- Readable game loop
- Creator launch path
Programmed the game from end to end, then helped package the release around a clear creator-friendly loop.
Technical ambition and systems work
RoEmpires
RTS kingdom builder
- Strategy systems
- Economy loops
- Alpha leadership
Contributed to a systems-heavy strategy project across construction, economy, combat, progression, and alpha iteration.
Boss Battles
Founder & Product Lead
Co-op combat, boss raids, live events
Encaved
Founder & Creative Director
Horror survival, mine worlds, prototype loop
Evil Pets
Founder & Product Lead
Pet tycoon hook, build acceleration
Turning Red Tycoon
Studio founder & product operator
Tycoon progression, release capture
Raise a Brainrot
Studio founder & product operator
Creator challenge, repeat-session hook
Operating layer
Leadership and Studio Operations
teams
assembled programmers, builders, UI designers, artists, audio, marketing, testers, and contractors
scope
defined concepts, priorities, budgets, deadlines, reviews, blockers, QA, and release readiness
parallel work
tracked staffing, docs, payments, funding, investor updates, testing, and launches across productions
growth
coordinated paid ads, creator campaigns, audience targeting, community needs, and launch operations
platform
built the Operations Platform when spreadsheets stopped scaling for budgets, staffing, payments, and reporting
Capabilities